Insolence?

Hey Guerlain, how about giving your latest perfume a name that doesn't require a trip to the dictionary.

Insolence? It doesn't even sound pretty. It rhymes with impotence for goodness sake! I did my research and the definition of insolence is: Contemptuously rude or impertinent behavior or speech. What?! The friggin' definition needs a definition!

A perfume is supposed to have a simple pretty name, like Beautiful, or Lovely. What the hell do you plan on calling your next fragrance? Revulsion? How about Noxious? No, no Putrid ... that's a keeper.

Plus, you have Hilary Swank as the spokes model. I love Hil, but she isn't really well-known for being the most attractive of actors. So, you have 2 strikes against you. The only positive is that the bottle is nice. For your sake, I hope it smells good.